It depends what part of the country
My wife ended up selling a lot of mine by post and got very good prices. So its not all about location.
£10 per 400g
£15 per 400g chunk,
£40 per frame of cut.
I never seemed to struggle to sell my honey. I used the cheapest jars and cra**y labels I printed in black and white, then stuck on wonky with tape. People instantly knew it was "home made honey".
Year-one spring, I was a noob selling £5 per jar, Autumn was £6. Then £10 on year 2. Because my wife could get higher prices by post it gave me the confidence to put the price up at the door too.
What I always found strange was when I put my prices up all the old door customers would disappear, but new ones willing to pay more would always come along. Its almost as if the people who buy expensive honey are afraid to buy honey if its too cheap. I think if someone is accustom to paying outrageous prices for Manuka, they are suspicious of a £5 jar of honey claiming to be super yummy. But when they see a £10 jar, they think it must be yummy, its expensive like my Manuka. So you may be suppressed how much more honey can sell for, even in the same location.
So dont get stuck in the mind set of thinking "my customers would not pay more", well put your price up and find new customers.
Obviously friends and family always got special rates, but dont be afraid to charge Joe P whats its worth.
The problem with honey shows is there will probably always be other honey sellers to compete with. And depending on the particular show, will dictate the prices depending on the people that show attracts. Put another way, you may get a good price depending on the show, but could probably sell elsewhere for more.
I know many of you are underselling your honey and it makes me sad. Not anyone can make keeping bees work, its a lot of time and hard work. I think every keeper deserves a good price for their honey.
