I am sure it will eventually work if enough time and money is plugged into it. I totally get it, farmers with lots of land but little interest will lap it up as a way to produce more £.
But with the $400 per month rent. Then who knows if it uses some kind of expensive frames, or whatever other consumables are required. So I suspect all in running costs will be a lot higher.
I think a robot, that can walk up to hives and mimic the actions of a bee keeper will superseded this machine. With this machine you are renting an automated extractor per 24 hives. Better the bot just collects up the supers and takes them to an extraction room that can service 1000s of hives.
But something about it just makes me sad.