Brosville
Queen Bee
there is another way......... rather than aiming for "bulk" and mass-market production, look instead at a "niche" product where you do two things - firstly, increase the public's favourable impression of your honey, and market it as a premium product, at a very premium price, and shorten the distance between you and the consumer as much as possible - you'll get the very best price selling directly (the internet is a wonderful medium for that), second best selling to a retail outlet - if you flog it by the tanker load you'll get clutter all..........
"Frithgar's raw comb and unfiltered* honey, craftsman produced in small batches in Cornwall with love......." 170g jar £5.99, postage extra............
* there is method in my madness - you sell what some may think as a disadvantage as a unique selling point - what you are saying to a particular part of the market is "this is natural, it varies, it may be cloudy, it may crystallise, it's got all the goodness left in it, like wholemeal bread........ and because we do it by hand in small batches, it's reassuringly expensive.........."
"Frithgar's raw comb and unfiltered* honey, craftsman produced in small batches in Cornwall with love......." 170g jar £5.99, postage extra............
* there is method in my madness - you sell what some may think as a disadvantage as a unique selling point - what you are saying to a particular part of the market is "this is natural, it varies, it may be cloudy, it may crystallise, it's got all the goodness left in it, like wholemeal bread........ and because we do it by hand in small batches, it's reassuringly expensive.........."
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