Just spread a rumour that there will be a shortage fo honey this year..
lol...but were it that simple.
In 2011 basically that is what happened and unlike in 2010 when it WAS true, in 2011 it was not so over much of England. Those of us on the north east fringes had a dire year of all dire years, but we are just bit part players in the UK game. The key areas had a half decent harvest.
However, the beekeepers decided, albeit with some input from other parties such as the Co-op, who completely misread the market, that the price should stay the same as in 2010 for blossom honey, when there was nothing like the national shortage of the year before.
Throw in an economic crisis, and its effect on the market in speciality honey types. All speciality honey varieties, other than in small niche markets, are suffering reduced sales, and a consumer switch back to cheapest is the main move in the market right now.
So, we have honey pitched at a price the packers will not and cannot pay, as the retailers will just delist the lines due to slow sales. We have beekeepers holding out for last years price but with plenty stock. So we arrive at today, where there is a big inventory of last years honey lying unsold at the packers and stockholders, and in some cases still with the beekeeper who thinks he will get a better rate. Now we have the new season around the corners and hundreds of tonnes lying unsold from 2011.
There is a price crash coming. It will be a small crash if 2012 is a moderate to poor year. If it is average or better it will be a big crash.
Ship out your old seasons stock at a decent price while you still can. At bulk prices 2011 blossom honey is on a downward price slope. If you can get 1.80/lb grab it.......if you can get 1.60 try to negotiate but still consider taking it. If its a good season in 2012 1.60 will be a good price, and it is likely to be lower than that due to the stock carryover.
Many will not like that message, indeed I do not like it myself, but, as with the sugar information, this is from trade insiders who are very reliable. The days of 2.00/lb blossom honey in bulk are behind us for the time being.
The talking up of a shortage in 2011 has turned round and is biting us all on the rear end.............