I have had long conversations with Trading Standards on this. Raw is not allowed as the only definition that can be applied is he opposite of cooked and that is found in the Defra guidelines. As honey is never cooked it cannot be Raw. However, when I highlighted someone using it (major supplier) they said that it is not worth their effort in taking it up and refused to take any action. I have in writing from my local trading standards (surrey) i can use Pure, but it varies by region and how they feel like enforcing things. Happy to send anyone in Surrey a copy of the letter if they want.