Must try harder to rip my customers off eh?
At the last event they had I tackled the apiary manager about it and said what a disservice he was doing to the rest of us producing a quality product. He wasn’t interested.
The moment a label goes on a jar and a beekeeper gets up and joins us on the selling stage, that beekeeper ought to have learned their lines first.
Our collective role (whether a beekeeper likes it or not) is that by the time the audience leave the theatre they understand the value of local honey, which in the context of Brexit, environmental food miles, weak food-supply lines exposed by C19 and the dilution of cheap supermarket honey, ought to tell us that we have a
Unique Selling Proposition that will allow us to sell at a price that isn't stuck in 1965.
Doing
the best for the rural community is an unusual angle to take because it presumes you
know the spending power of people in your selling range. Perhaps some appear to have less disposable cash, but perhaps they value Netflix or a weekly scratchcard more than they do honey, which for many years you've trained them to expect to be cheap and so of lesser value.
You say
Sorry if that is a crime? when you and all of us know plainly that it is not, so the dramatic use of the phrase suggests you seek only to defend your market position: sell cheap, perpetuate the idea that your product is of lesser value, and stay in the past.
The USP link above begins:
Before you can begin to sell your product or service to anyone else, you have to sell yourself on it.
In other words, it's time to chuck away the old script and learn the one the rest of us are reading.
