I sell my raw local honey in accordance to the prices that the market says it should sell at.
It’s all anybody is willing to pay here.
Shops round here don't give £5
market at whatever price you like and you will ether sell them or not.
Low market prices for local honey is a result of many years of amateur beekeeper inertia, but that doesn't mean that you and I should play the same old game. The market alone doesn't determine what price honey should sell and we're not servile suppliers tied by imaginary rules.
Does petrol stay the same price, or shoes, or cat food? Are other retailers afraid to raise prices in line with costs and inflation? We too have the freedom to increase prices by adopting a slow strategy.
If a 1lb jar was a paltry £5 retail in 2020 and went to £5.10 this year, and in two years went to £5.20, do you reckon customers would walk away? They won't, and after ten years of trickling increase you'd reach £6/lb.
The tail has been allowed to wag the beekeeper dog for too long; no need to let it continue.