This will be my second year selling honey. My jars are 400g because I can get 400g jars very cheap.
last spring when I got my first harvest of 2 buckets, I was overwhelmed by how much honey I had. I thought I would seriously struggle to sell it. So was happy to get rid of the stuff at £4/5 per jar. I sold some on social media and listed for £5 per jar. For fear of saying something that could be misconstrued, I will simply say a certain ilk of customer arrived at my doorstep to collect £5 jars.
However, when I got my summer harvest I upped the price to £7 per jar. Put it out on social media again. And none of the £5 per jar customers came back. However a new ilk of people showed up at my doorstep happy to pay £7. I honestly blieve many of my new customers overlooked my honey in the spring because it was too cheap for them.
The other unexpected thing, it seems the more a customer is willing to pay for a single jar, the more jars they want to buy at a time.
I am selling £7/8 this year and £12 for chunk. and my measly spring harvest sold in no time.
If you are scared of loosing customers if you put your price up, dont be. You will loose some, but they are not the customers you want. They will only introduce you to other customers that want cheap honey. Once you have put your prices up and found new customers willing to pay a higher price. they will start intruding you to more like minded customers.
I live in a city so have a lot of potential customers on my doorstep. But in spite of that most my honey goes out by post to all over the place. And they pay postage on-top.
I regret selling my first lot of honey for £4/5 per jar. And honestly, I understand the mentality of the fear of being stuck with honey you cannot sell.
But seriously (it is of my humble opinion) that anyone selling for less than £7 per lb for jarred honey is letting down them self and the side. You need to sort your act out, put up your price, and get what you truly deserve for your product. And no bulk discounts for jarred honey, even for shops.
I have learnt through blood, sweat, and stings what it takes to reap the amber goodness. And after all that effort so many of us undervalue our product. You need to put a proportional amount of effort into selling honey as you do making the stuff. In this modern world you need to be willing to use modern tools and make the most of every possible sales avenue.
Get on the tinterweb, be willing to post, Drop it into conversation anytime you are in the company of affluent people "that you keep bees". If they want honey they will ask. Both my GP and dentist are customers for example.
I am pulling supers this weekend so will have my numbers soon. But I do not think I will have enough honey for all my customers. So if some of you £5/lb relics out there wont put your prices up for fear of not selling, then PM me in a few weeks and maybe we can come up with a way of getting your honey to my less price sensitive customers.
I know I have rambled enough already, but look at the prices of other things, like so called "premium" honey, even in Asda. Look at the price people are willing to pay for Manuka, look at the price people pay for a couple of coffees or a cocktail. I think its £20 for a pack of cigs these days. Premium olive oil. Whats it cost to park a car in a city center.. If you sell a jarred lb of honey for less than a Big Mac meal (a highly utilized price index) you actually need a slap and some assistance selling your honey.
I think I am still underselling my honey. I think quality honey direct from the keeper is worth £10+/ lb jarred. Like many other categories of producer, we have been mentally conditioned by years of abundant low-price, low-quality and high-availability food. Need I remind anyone, in its unadulterated pure form, the amber goodness has a slew of known health benefits, it just tastes so good. And hardcore honey munches are serious addicts, once its worked its way into their recopies replacing sugar, or found its way onto that morning slice of toast, they need an ongoing supply.
So to anyone under-selling their honey, I beg of you to reconsider. Get what you truly deserve for your skills, efforts and investment. And if people want cheap honey, point them in the direction of Asda smart price syrup.