I could get a lot more if I took it all with me when I go to see my son in Kent, I expect the shops round there would pay top dollar. Where I live here though is quite another matter, my village is full of builders, roofers and plumbers. They are all very rich but also as stingy as hell and not exactly in the quinoa and avocado set and I just wouldn't be able to sell 1lb of honey for £7 or £8 a pound round here.
I may also have made a minor cock-up. I have just ordered 300 bespoke labels (with net weight 1lb written on them) for the last of this years honey and towards next years, also I have bought over two hundred 1lb jars for this years and next years crop. Now the more I think about it the more I'm thinking I should go back to 12oz jars as they were much easier to sell because I could knock them out at £5 a time round here and no one batted an eyelid, plus I could get maybe £8 each in London if they looked fancy enough. Hey ho, too late now.
I might also add that, labour aside, once a beekeeper has got the equipment (suit, hives, extractor etc.), the only cost is varroa treatments, foundation and a few other sundries. Once a beekeeper has all this, it's just money for old rope really.