There was a court case a while ago.
A large honey packer took a smaller honey packer to court for using the word RAW on their labels.
Because the word RAW has absolutely no meaning other than a gimic word the case was settled under the advertising laws.
The case was based on the fact that having the word RAW on the labels implied that the honey was better than someone else's and deliberately misled the customer as under the honey regs all honey sold as honey is in fact raw. Bakers honey is generally overheated honey.
The large packer won and the small packer had to stop using the word RAW on labels and got stiffed for the costs.
Hasn't done him any harm he's one of the fastest growing companies in the country.