There's the cost of the jar, lid, label(s), shipping/distribution, paying someone to package it, etc., etc. I wonder what the actual cost of the alleged "honey" is?
Since the issues with honey (and other food) fraud have become more widely known it's become a more common topic of conversation during meals in our household as to what information appearing on food labels is actually verifiable fact and what is just marketing ******** (for want of any more accurate term). Labels that say "Chickenstrangler Farm", for instance, intended to give the impression that the heavily processed poultry thus labelled came from an identifiable location when in fact it's just the product of a marketing manager's imagination. For lunch today we had some cheese that, if it were made the way that the label was intended to suggest, we couldn't possibly have afforded to buy. It's a sorry state we've got ourselves into.
I also had a chuckle to myself the other day when I noticed that some "smokey bacon" flavour crisps were labelled as vegan. I know full well that the flavour is all made in a lab, but the mere idea of trying to market smokey bacon crisps to vegans is one that bends my brain just a little.
James