Hmmmm I hail from Essex originally and I would go back there . . . at gun point only. Where I lived was rural but houses are "just add water to build estate". And the sky at night is orange instead of black. Horrible. And it is field after field after field of rape seed.
As for his advert (no bees as yet but run my own business) its crap. You cannot expect the customer to bare the costs of a failure. I will rephrase that - you can expect what you want - getting it is a different matter. Rules of commerce/retail are thus - for every 20 customers you make deliriously happy, expect two maybe three people to big you up. For all those you piss off - they will complain to at least eight people each. Add to that the fact that it is harder to get one over on people these days. Money has to be made, but in this country we seem to have forgotten that the customer is king. Apathy of the customer leads to the misunderstanding that you as the seller are in charge.
Beekeeping aside this as a business will not work in the short term and weather/climate dependant will effect the long term. Essex wages - unless he is planning some lodgings based pay system, caravan static home etc, he will be forking out a pretty penny in wages. Being a newbie to all this I have been looking at the prices of nucs and its a hefty sum he is asking for, but his prices will be based on Essexness and the high cost of living. I forgot who said it but when it comes to something living - livestock, when you run a business involving livestock, and you are charging over the odds and have poor sales, something has to give. And the livestock usually suffer first.
I wish him luck cause as a business man myself I think he is going to need it. There have only been two positive comments made. Thats your snapshot feedback right there. Thats without those that decided not to comment either way. And he is hardly mainstream retail is he, little bit of a niche market he's got there.