- Sep 23, 2010
- Reaction score
- North London, West Essex and Surrey
- Hive Type
- Number of Hives
It might be better if they were to flutter occasionally off the shelves.They sell it on for £6.50 and it’s been flying off their shelves.
Shops prefer to have continual supply and there are two ways to achieve that: have stock to supply until your next crop, or pitch prices (both parties) to put the brake on sales.
I reckon it's better to sell slowly over a longer period and build a market (if that's what you want to do). If not, there's nothing wrong with supplying a seasonal product for a short period, but make sure you make the most of it: you've achieved a decent price but speed of sales suggests demand will tolerate a rise; perhaps next year sell to them at £4.75.
Selling slower at a higher price has the same result (its gone) as selling cheaper and quicker but the first route has raised not just your return but the perception of value of the product in the mind of the customer. This unseen bonus supports all beekeepers in the long-term, and it's worth remembering that whether a beekeeper sells six jars or six thousand we share the same marketplace.
What is certain is that since C19 local produce and local supply chains are seen by consumers to offer reassurance, and we must treasure and nurture that factor. One way to differentiate our product from the dodgy or the factory product is to use clear and unambiguous labelling that locates the product to the area of production, links it to the beekeeper, and maintains a higher price.
There are two sorts of customers: the one who wants cheap and doesn't care about quality, and those that care about quality and provenance and are prepared to pay for it. The second is our sort and we must be clear where our market lies.