Selling honey to shops-mark up/down.

[the naked beekeeper]

To those who sell their honey at retail outlets of various kinds:

How much do you mark your honey down (relative to what you'd sell it for at the door) to the retailers. (So they can mark it up and get their profit.)?

ie. if you sell it at £5.50 at the door, do you sell it to shops at say £4.50?

 

[Midland Beek]

To put it another way, I sell to shops at 50% of the price I think they should sell it at.