I think what frustrates me about this gap - where product can be labellled as 'British' and 'Organic' when neither are true is that Trading standards and MAFF pursue real beekeepers, with hives in the UK, producing good quality honey, for minor infringes on labelling and testing for every last possible trace of something that should not be in the honey and threaten or even carry out prosecution ... Yet .. the blatantly misleading labelling we've seen on here in the last few days from the likes of Aldi seem to go completely unnoticed. It may not be our market, it may not affect our sales .. but it does seriously irritate me ...