Most raw honey is antibacterial so he is not making any claims that cannot be substantiated. Some Welsh honey has been shown to be as antibacterial as the "best" Manuka honey from New Zealand.
I'm really pleased that this guy is making a living by selling good quality honey at good prices - it's just a pity that everything I saw in his catalogue was imported. The honey is well marketed and nicely presented - just what every beekeeper should aspire to. I only harvested 50lb last year but I'm selling it retail @ £5 for a 240gm jar or £4 homesale via a local shop. I've taken trouble over the label and have targeted a particular type of local purchaser.
CVB
P.S. Just found that they sell a borage and wildflower honey from Rachel on the edge of the Cotswolds - 1 lb for £8.99. At that price, I'd be inclined to fill the jar so as not to view the top surface of the honey!