Sky high honey

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I struggle to sell my at £4.50 per 1lb jar. I've wanted to put up to £5 but don't want to lose regular customers.


Switch to a 12oz jar and keep the price the same. It works for every confectionery manufacturer.
 
I have pointed out before that tonne used as a wound dressing you have to irradiate it so buying expensive honey to cure all ills is a waste of time unless you have a linear accelerator in the garden shed. Medical grade irradiated Manuka is £7 for a 15g tube.


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Not strictly true... but in the western world you are right. If you want to sell it and then not get sued you need to kill the bugs that might be in the honey.
 
Oh I dunno, good old honey was a decent enough dressing after (the future) Henry V took an arrow to his face. It did a bloody good job too, he went on to become King and achieve great things.
 
Switch to a 12oz jar and keep the price the same. It works for every confectionery manufacturer.



How many customers do you think you would lose? 10%? You would still sell the same amount in terms of money, but would greater profit due to reduced bottling/labelling costs.

100 jars at £4.50 = £450. Allow £1 per jar for bottling/labelling. Profit £450 - £100 = £350

Lose 10% of customers but sell at £5 per jar.

90 jars at £5 = £450. Bottling/labelling is £90.
Profit is £450 -£90 = £360.

... but I bet you wouldn't lose and customers.


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Switch to a 12oz jar and keep the price the same. It works for every confectionery manufacturer.

Better go for 8oz jars for same price as your 1lb jars.. and sell 2 for a discount of 50p.......
If you sat down and worked out the cost of producing and jarring the golden liquid, you would be better off giving £5 notes away and save yourself all the hassell!!

Yeghes da
 

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