I guess that's similar to all these farm shops that have become evermore popular in recent years where you bring your own containers to fill from a large bucket (cereals, flour, etc).There was another label thread that went on a bit, it covered all of this. Following advice from TS and EH, I could sell honey at the door ladled straight from the bucket if the customer was happy.
Didn't you say @ericbeaumont that someone in your BKA sells honey straight from his Flow Hive? Likely his labels are more to do with advertising than complying with legislation?