Selling set honey in the comb or jar in the UK is commonplace.
It sells more slowly but it's not difficult to sell set honey, just depends what the the customer prefers; I have noticed that younger buyers don't know why it has set.
This thread set out to discuss the quality, price and perception of beekeepers and customers of our main product, but really those factors are not much to do with processing, HMF, analysis and other misleading dark alleys, but to do with the established perception of beekeepers and consumers - how they used to value honey and how, and why, that is changing.
In short, beekeepers of the old days undervalued the product and sold it cheaply, training consumers to expect to buy a big jar for not very much. So continued the chicken and egg game until questions began to be asked about production methods of supermarket food, environmental damage of cheap food production, carbon miles of imports and the authenticity of what we ate.
This global discussion is permanent now that global warming has hit us and in the last ten years or so it has been possible to nudge both parties to re-evaluate honey - an authentic product produced locally with little detrimental environmental impact but much benefit - and for the beekeeper to ask more for it, and the customer to agree.