Bakers' Honey is not something the public come across often, if at all, and so it arouses curiosity. When I give them the chat of nectar as water, convection, the Honey Regs. at 20%, and
would you like to taste it? it's pretty much a deal. One bloke said it reminded him of honey he had as a boy in Jamaica, and when C19 broke a regular binged about £80 on it (probably won't see her for a year). It's about 20% cheaper than my regular honey, which helps but not much. In the US,
this company sells it at £12.06/lb.
Health benefits of fermentation are well documented, though I cannot yet find info. that supports such a claim for fermented honey (so I won't) but public perception of the value of fermentation has grown rapidly recently. It may help that where I sell at Stoke Newington Farmers' Market we have
PaMa Raw Food, where Patka and Martin sell fermented veg.and kombucha. This year Martin is brewing garlic & baker's honey to sell in the autumn as a cold remedy.
A sub-standard product? That would be pasteurised and ultra-filtered imported honey.