Do you think you have all turned into your own Dads
Remember when you used to do like things that your Dads didn't.
It looks different, but it is just using National frames. And they at least sell a decent beekeeping book, despite the picture of a dead bee on the front.
My only objections would be price, it would stick out like a sore thumb in the garden and i am not so sure about flexibility ...also what about varroa floor?
People who don't know much about beekeeping and had more money than sense might be more inclined to a WBC cause that is what country gardens had and cottage gardening is all the rage now.
Don't knock just cause it looks different. Don't get offended guys. Just remember when you used to do things different. Didn't we used to wear our hair long, play loud music and wear jeans that split if you bent down too quick.