New labels - good idea

[Wingy]

Just got these from Thorne bee supplies. I think they are a good idea.
Any thoughts?

 

[pargyle]

Anything that educates the public to the threat of the Asian Hornet is a good thing .. the only thing I would say (and not having seen the label first hand) is that it's a bit 'busy' and I'm not sure how much the average jar label reader will take in .... I know what I'm looking at but a strapline that says 'Help stop Asian Hornets' and then has two pictures of hornets below it ?

Did Thornes also not know that the greater majority of people are right handed and the natural tendency of right handed people is to look to the right of any pictures ... and it's the European hornet on the right ...

and then the lower strapline tells us these alien predators will wipe out honeybee colonies .... across both pictures.

Not the best thought out label ... although I applaud the idea.

 

[jenkinsbrynmair]

goodness - whatever next?
A warning not to swim on a full stomach? not to eat yellow snow?
What about avoiding gin under 42°ABV?

 

[Sutty]

Label for each species should be  MUCH more prominent!

 

[simonwig]

Any thoughts

I like the idea, unsure why anyone thinks it's not a good idea, be great if someone on the forum could come up with a simpler and smaller design that those of us who care could adopt and add to our jars.
Simon

 

[Buzby]

Despite most Beekeeping associations, BBKA, WBKA calling then Yellow Legged Hornets to avoid confusion.

 

[Murox]

Despite most Beekeeping associations, BBKA, WBKA calling then Yellow Legged Hornets to avoid confusion.

Yes I thought that was the pc way to describe it now. Maybe Thorne doesn't accept that viewpoint.
I think the label as it is amounts to folly.

 

[ericbeaumont]

a bit 'busy'

Understatement!

Thorne design dept. (if such a thing exists) have no idea how to communicate visually and effectively, and that label is a mess.

The aim ought to enable immediate separation between good insect and bad and to leave one image in the memory of the consumer. Instead we have confused imagery and wordage that reads like a baby BBKA module.

As it stands, at a quick glance it looks as if both insects are threats, because the title HELP STOP ASIAN HORNETS! sits above both images and appears to apply to both. To emphasise that confusion the insect ID is almost hidden, relegated to the sides of the label and at right angles to all else.

Only three elements are necessary:
1 A big Euro hornet and a big type ID above it
2 A big Asian hornet (on the right, as Phil pointed out) and a big type ID above it
3 Reporting email blurb

Two colour panels that divided the label would enable quick differentiation; most viewers will give 1.5 seconds for a label to hold their attention and visual certainty is crucial. The words 'good' and 'bad' could be included above each insect.

The combination of the AH and granulation info. is another mistake that will dilute both messages, and why the chapter & verse? I reduced my granulation info. to 15 words (Honey crystallises naturally. To liquify it, stand the jar in very hot water until clear).

most Beekeeping associations, BBKA, WBKA calling then Yellow Legged Hornets to avoid confusion.

Was it an attempt to improve casual ID, or an effort to remove imaginary racial offence? Either reason is misguided and would be equally so if an attempt was made to re-name the European hornet. If we're not careful someone will roll up to take offence at the use of the word 'European', for equally spurious reasons. All nonsense, and such tip-toeing round words will do nothing to engage us in proper conversation to accelerate the zero tolerance of racism.

PS: that label works only on the outdated 454g jar and will look even more of a mess on a hex jar. To their credit, Thorne have a 40mm sq. and more sensible AH label.

PPS: Thorne have all that is needed on this 21x38mm label.

 

[jenkinsbrynmair]

forget about persuading people away from 1Lb jars and using 12 oz hex, if this obsession with random labels warning people of anything fashionably 'dangerous' continues, we'll have to start selling honey in 2Kg jars just to get enough space for the labels!!

 

[Murox]

Just use microprint and sell an app. in order for it to be read.