Anything that educates the public to the threat of the Asian Hornet is a good thing .. the only thing I would say (and not having seen the label first hand) is that it's a bit 'busy' and I'm not sure how much the average jar label reader will take in .... I know what I'm looking at but a strapline that says 'Help stop Asian Hornets' and then has two pictures of hornets below it ?
Did Thornes also not know that the greater majority of people are right handed and the natural tendency of right handed people is to look to the right of any pictures ... and it's the European hornet on the right ...
and then the lower strapline tells us these alien predators will wipe out honeybee colonies .... across both pictures.
Not the best thought out label ... although I applaud the idea.