I think the price of a pound of honey puts some people off.
Very much so these days. Plus a 12oz hex jar has a very satisfying size and weight in the hand.
The shop that sells my honey shifts 1lb (£7) and 12oz (£5.50) in equal measure. I still get a demand for the 1lb jar, despite the supermarkets not selling that size. Except for the local Polish ones which sell 500g and 1kg. I think that the £7 price point is getting quite high, although my customers keep buying that size.
Very often it is not the amount of honey in a jar but the way it is presented. A professional label, a clean jar and lid, a small leaflet to take away explaining your ethos. You can almost put any price on it. If you live in a special area then use that as a feature and people buy it as presents. I lived near Offa's dyke and named my honey Offa's country honey, could have sold hundreds of pounds worth if I had had it. Here in the Somerset levels I sell : wetlands: honey...... Once again, tourists buy it because of the name. Marketing is the key!!!!
E
You forgot one thing the Quality of the honey to
Very often it is not the amount of honey in a jar but the way it is presented. A professional label, a clean jar and lid, a small leaflet to take away explaining your ethos. You can almost put any price on it. If you live in a special area then use that as a feature and people buy it as presents. I lived near Offa's dyke and named my honey Offa's country honey, could have sold hundreds of pounds worth if I had had it. Here in the Somerset levels I sell : wetlands: honey...... Once again, tourists buy it because of the name. Marketing is the key!!!!
E