Aren't we all?
Unless we're raiding feral colonies for honey, we're all keeping our bees (from which we artificially select preferable traits) in a man-made environment for our own gain. Some people just seem to do it more efficiently or on a much larger scale...
I get a bit confused by people saying feed honey because 'it's more natural' when being true to that line of argument means no beekeeping and ultimately none of modern life, this forum and the tech with which we access it included. It's unnatural to smoke them, it's unnatural to wear a beesuit and gloves. IMHO, 'it's more natural' is a bit of a red herring argument.
The real issue is not whether it is more natural but whether it is actually better for the bees to be fed a wide mixture of plant sugars or a narrow range of them, and what outcome we base that definition on - winter survival rates? Spring build up? How much we curse them for trying to swarm early in the season? Annual yield? Many people's bees successfully overwinter on fondant or autumn fed syrup and the last back-of-envelope figures I've heard suggest 'farmers' tend to average significantly greater yields per colony than 'hobbyists'. I'd hazard a guess (I'm unaware of any studies to back me up or contradict me but welcome either) that it may not be a significant difference to the bees and perhaps the feeding of honey matters more to the mind of their keeper...