Decent feedback, an official Missionfish banner. Buy through eBay and your 10% does go to charity.
He does, however,
appear to prompt off-eBay sales by giving his phone number. I wouldn't know if he puts the completed custom item on eBay for the customer to purchase, or if he actually does sell off-eBay. Has anyone put him to the test, or has he been hung, drawn and quartered without trial?
Then again, my eBay selling id is a business one. I give my contact details because I have to. EBay demands it, yet eBay complains if I put a 'phone number or eMail address in my description - and even if I state "contact me via eBay Messages if you have any questions". Go figure.
In any case, I don't offer custom items. Too risky. Too many buyers ignore the fact that a custom item will take a little longer than something that is in stock. They still expect fast shipping and will mark sellers down on DSRs - occasionally resulting in sellers getting banned with no right of appeal. My personal opinion is if it isn't in stock, eBay isn't the place to try to sell it.
Benefit of the doubt on cheeky-p, I think.
Added: My only real gripe with him is that as he is making items for sale he should, strictly, be registered as a business seller. He's clearly small-fry, though, so - again - I might just give him the benefit of the doubt on that.