Repeat, repeat, repeat. Ventilation without draughts (air-flow).
If the moisture of metabolism cannot escape (or be cleared from the hive) it will be a potential killer. It will cause the area to be damp (and colder), encourage the development of fungal spores (mould growth) and other nasties in the 'closed' environment.
Any excess air movement beyond the necessary amount will have a negative effect on hive temperature.
Yes, it is a balancing act. Finman relies on his bees for an income; most of us do not. In that context, I would prefer my bees to consume a little more stores than the minimum possible, while remaining healthy (and alive, even). For some of us a single colony loss can represent a high percentage loss - quite a lot this year would experience a 100% failure rate if they were to lose one colony. It will happen. Of this there is no doubt, and they old advice of starting with two colonies will be remembered for the future. We all hope that those unfortunate individuals will persevere and learn from their experience and continue successfully into the years to come.
There is no single magical formula to ensure bees survive the winter. If there were, there would be no wintering losses. Problems can arise from warmth (or cold), stores, disease, weather, etc. All we can do is try our hardest with what we are going into winter with. Keeping the bees warm, dry, well fed and healthy are the factors we can arrange before winter. The rest is up to the bees; hopefully they will survive and expand (with a little help from us) at just the right time for the first main flow of next season.
There is a wide range in what is needed each winter - it depends on so many variables. Type of hive, strength of colony, stores, geographical and topographical location, health, length and severity of winter, early forage opportunities, late 'cold snaps' early next spring are the main ones.
So it all comes down to strong, healthy colonies in well insulated hives with adequate ventilation. Ymmv in all, or some, of the above. There is some lattitude allowable and the bees will survive. The best bet is to see what works with a range of beeks in your immediate area and follow the best practice.
If, in those circumstances you (or your bees) fail, you are very likely to be assisted, by those whose advice you followed, in starting again if you are a one-hive beek.
Regards, RAB