£200 is only 27lb down here if you can sell your honey at £5.50 for 340g which is what I get when I don farmers markets. so not that difficult even if you only get 30lb per hive.
Too simplistic. Probably costs you over 1.00 per lb in reality to take it from bulk product to packed.....cost of jar, label, processing etc etc etc (most smaller scale enterprises get their costs hopelessly underestimated and count their time as free as they would not be doing anything else anyway.)
Then how much does your stand at the market cost you? Getting to and from it? The share of wear and tear and depreciation on the car/van?
A friend does local ones and talks about how much he makes at the average market, but it NOT the amount that he makes, he is saying how much he TAKES, which is a country mile from what you MAKE. Cold analysis of his figures showed that for half the markets he actually made a small loss. Yes he sold 4 or 5 hundred pounds worth, but the net return on the honey ( retail price minus packing costs ), minus the costs involved in doing the market, almost invariably resulted in a lower net yield on his honey than if he sold it in bulk to a trader and sat at home. (OR...use the time to do more bees and make more bulk honey.......its the most profitable of all.)
Did a similar exercise with a guy who made candles from his beeswax. Beautiful candles they were too, and he would stay up till 2am or so getting them ready for the market. After all he got a lot more for his wax that way! Right? Well yes he did, but going through the exercise in full with correct attribution of costs he was actually earning a little over 25p an hour as against just selling his wax in bulk.
You MUST check out the cost effectiveness of everything that is done. Higher price to the public or to retail outlets is very often more than offset by the costs of doing it. Not often taken into account is an unseen cost of all the faffing about doing deliveries in the bee season, talking to customers, manning stands when the bees want to swarm. How much EXTRA bulk could you produce if you just sell in bulk and devote all that time saved to actually keeping more bees or keeping the ones you yhave better?
When we did that calculation in our own business, happily retail packing and selling all over the UK, and looked at the alternative strategy of bulk only and keeping more bees (use the freed up time, don't waste it!) the answer was stark. Now not packed a jar for many years. Best decision ever. Immediately with the freed up time at busy spells we were able to run 60% more bees. That extra production is way more than any profit on packing.
Reasons for packing and selling your own brand are many and some of them are illusions, some are profitable, some just because that's how the beekeeper likes to do it.
Customers and selling/marketing (they are not the same) effort just devour your time. If its a pleasure to you then fine, but if you are trying to make money you have to control what that eats up.
Back to original point...yes you CAN make a profit out of beekeeping. 8 of us make our living here with seasonal part timers on top of that. 2650 approx. will go to the heather this year.
At 300 colonies you are pushing your luck on having a regular income, so would suggest 400 is more like it to cover all costs, infrastructure etc, drops a bit for subsequent employees operating out of the same sheds etc and using same vehicle(s). You need something to go for that is a bit more than a plain low yield blossom honey environment. We are lucky insofar as we have heather and migrate everything to it, averaging just a whisker shy of 20Kg per year of this premium honey. I would be severely challenged to make a profit out of blossom honey alone, hence we regard it as merely a by product of preparing bees for heather time, whereas on long term averages we can be in profit by heather alone. For stability you need to have a break even point at no more than 60 to 70% of an *average* crop, and be honest about your averages. Include ALL colonies that involve work, not just producers, and forget the vanity level averages many beekeepers give out. Work on what you REALLY get. Other wise you are fooling everyone, most of all yourself.