The use of the name "honey"
in the name of a food is severely restricted by law.
One defence is indeed that of distinction from actual honey.
The fact that at least two of the posters on hotukdeals thought that the
name "Three Barrels Honey" referred to a honey rather than an alcoholic product confirms that this distinction is not entirely clear. And the subsequent change of thread title on that forum suggests that a moderator over there also felt that clarification was worthwhile.
I take that as independent evidence that there is a reasonable doubt in the case of "Three Barrels Honey" that the name is not universally recognised as indicating a product that is not claiming to be honey.
Where the brand name is better recognised, this defence would be stronger.
Secondly, I understand the Honey Regulations to further restrict the use of the word "honey" in a product name to those products for which actual, real, passing all the test criteria, honey itself is an ingredient.
According to the product labelling, the claim for Three Barrels Honey is NOT that it is actually made with real honey, merely "honey flavouring".
I remain to be convinced that it is within the law to use the word "honey" without qualification in the name of a food product which merely contains "honey flavouring" and not real honey.
On a different track, I do rather wonder what the legal department of the importer would do if they were to discover a British beekeeper called Jack Daniels who decided to label his product "Jack Daniels' Honey" …
Would there be any possible confusion?
And on a much happier note, I can confirm that using a bit of cheap supermarket brandy to rinse out your cappings and honey buckets does make for a very pleasant tipple indeed.
Perhaps if you happened to have three honey buckets to clean, you could make up some "Three Buckets Honey" as a Christmas gift for special friends …