nothing new about that - American (and British sometimes) commercials used to do something similar - tomato vines were grown up cords suspended from a wire line fixed at roof level, once the vine has grown to the roof and the lower trusses removed, you unhitch the cord from the line, lay the first few feet of vine on the ground and re-tie the cord further along the wire, thus allowing the vine to grow up a few more feet and produce more trusses.
our local market garden two doors down from us when I was a kid (my grandparents then had the house when we moved to the shop) always grew their tomatoes supported by cords from the roof. I remember stepdad and his father who lived next door to my grandparents using the same setup and I still do the same - but without the dropping the vines down for more trusses.