OK Hivemaker, I will bite.
Revolutionary in materials of manufacture, that is all.
Lets look a little closer: Frames - standardised about 85 years ago. Those hives similar, and prior to that, would likely have a different size of frame. There are several similar layouts from the 19th and 20th centuries. The Dartington has been around for about 25 years or so (copyrighted when?). Hives (excluding the Dartington) that big have been around and are still in use (ask Finman). Triple layer insulation has been used for many a year before someone decided to use the term as advertising for the 'new' hive.
It looks like a simple blow-moulded product? Lots of things blow-moulded - plastic oil drums and food containers come to mind, so that is not entirely revolutionary.
Not sure how the 'revolutionary' hive would be coping with continued weather patterns similar to (or even much worse than) that which we are experiencing now. Time will tell, I daresay, but I reckon it could be OK. I have no practical experience other than with the Dartington, which copes well (I can add an extra coat of insulation if I want to - and do) and the bees can be confined to the centre sections.
I reckon demand for Hivemaker-made hives will likely be proportionately 'more in demand' than the mass produced new design.
I also foresee a mark II being formulated somewhere - or at least some subtle changes introduced.
1 s and 2 p's please! I will not be disappointed, I hope. All the (expensive) Christmas prezzies should be ordered and be delivered very shortly, so the next rush will be as soon as bees become available, if there is a rush. The fad may have calmed down by then.
If rooftops is using polylangstroths, they are good. I can see that. I might change from wood to plastic but I am afraid I started with WBCs and Nationals and they will last me some time yet (probably last me out). I am presently considering buying a nuc or two in polystyrene to try out for over-wintering as they are now available (expensive though) in 14 x 12, my preferred format.
Regards, RAB