luckily, out of the (at least) seven independent bakers trading in a four mile radius I remember as a youth, one still trades in Amanford three miles away although taken over by Jenkins' bakery, the bread gets trucked in from their bakery in Llanelli (where most of their shops are) every morning. Although now with nigh on twenty shops with ones in Bridgend, Port Talbot, Neath and Swansea, It's all proper traditional bread although they do experiment with sourdough, multigrain and other exotic stuff to keep the hipster types happy.
There's also another small independent supermarket firm which started in Llandeilo and now has in store bakeries baking proper bread in most of their stores. The bakery manager, my age was brought up two doors down from me and did his apprenticeship in the bakery opposite our shop. He used his contacts to get me an 'in' with the local BAKO branch.