... if I were, say, the largest established supplier in the country I'd probably express some displeasure at having long term support ignored by publicising the rival traders exhibition rather than a trade event at the BBKA sponsored spring Convention. Ah, page 46...
As the magazine publisher, would I then place a prominent "this bee show is not an official BBKA event" on the main editorial page right under the Chair's letter? Would that look like petty retaliation? Would it annoy the company who has spent more advertising in the magazine than any other over the past three years? And other traders at the event who regularly advertise in the magazine? Er, hmm..
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