white wash
Whitewash Response
Dear Geoff
Thanks for your e-mail regarding 'Gardening' broadcast on 21 March.
I understand you felt the programme promoted the use of products partly made of neonicotinoids, which you feel was inappropriate as this is a chemical that can kill bees. I note you also believe the majority of products discussed on the programme were Bayer products which you believe to evidence of a bias towards the firm.
I assure you that we'd never broadcast any material that we believe could be damaging to our listeners or encourage the destruction of valuable natural processes, of which bees are undoubtedly a part, and I apologise of you felt this was the case.
We're fully committed to impartiality and wouldn't favour one product, or company over another. Advertising and product placement are forbidden under the terms our Charter. We issue guidelines to our producers about incidental advertising to make them aware of the need for care when products of any kind are referred to in programmes. On the occasions when products are included, it's always in order to plausibly represent realism and not for commercial gain. In these instances, producers are asked to avoid unnecessary dwelling on such images.
You may be interested in reading our Editorial Guidelines that relate directly to the issue of advertising:
http://www.bbc.co.uk/guidelines/editorialguidelines/onguide/editorial/index.shtml
I'd like to take this opportunity to assure you that I've recorded your comments onto our audience log. This is an internal daily report of audience feedback which is circulated to many BBC staff including senior management, producers and channel controllers.
The audience logs are seen as important documents that can help shape decisions about future programming and content.
Thanks again for contacting us.
Regards
Ciaran McConnell
BBC Complaints