Oh, come on!
It's a bit early in the morning for the grumpy old men.
Seriously, what harm can it do?
If it nurtures an interest in bees or wildlife in general then does it really matter?
I'm fully aware of the mortality levels in the hives, it doesn't stop me doing the same with bees (not just honey bees) I find in the garden.
I've revived many a bee by simply placing it on a suitable flower.
Much more fun to sit it on the end of your finger with a blob of local honey.
Yep, they may well have flown off and died elsewhere, but I've done no harm.
What would you have us do, stomp on them instead?