After extensive trials the manufacturer launched their new honey based sun protection cream for holiday makers.
The PR company overcome the one little side effect of using this cream by highlighting that it was a 'natural' product, obtained from natural sources, worked with nature and guaranteed a natural all over cover and protection from the suns harmfull rays.
They followed this up in their next campaign highlighting that it was ideal for shy 'naturists' who wanted to be part of the naturist community but still wanted to retain a little modesty.
They report that sales have been steady with a positive buzz around the product.