I remember a pub conversation with one of the auditors from one of the big coffee shops and she told me the cost per cup to them was between 17p and 23p a cup for coffee (tea was 7p). This was a few years back and certainly pre COVID as the price then was the £2 to £2.50 mark.
Including overheads?
No - that's was the delivered cost so from memory, the cup, coffee beans, water etc. It was the overheads particularly the massive rentals that started the conversation as from where we were sitting we could see 4 chain coffee shops from the pub bench and it was prime london property. So being geeks we did the maths, counted footfall, guesstimated spend, and spent an hour bouncing numbers and figuring out if they were going to go bust or keep growing....
