Alternatively an offer to bargainI may be wrong but I was lead to believe that advertised prices are a guideline only.
Yes indeed - It's called an "invitation to treat". A contract has three things, offer, acceptance and consideration. Consideration is money, or money's worth (or marriage, but that's a special case).Alternatively an offer to bargain
Case point is . If an item is incorrectly labelled , then no customer has the right to demand that he/she be sold said item at labelled price ! I am lead to believe!
That, indeed is broadly the contract position. (Actually, there the shopkeeper would be making an offer/counteroffer for the sale at £150, which the buyer accepts or declines.)...
I go into a shop, and I see the thing at £100. I then OFFER to buy it for consideration of £100. The shopkeeper can refuse the sale, saying "it's £150", or he can ACCEPT the sale at £100.
... it has been 20 years since I studied contract law.
Please see Trading Standards website http://www.tradingstandards.gov.uk/cgi-bin/wirral/con1item.cgi?file=*ADV1011-1111.txtThe price on display, such as the price on the actual goods, the shelf edge price, the price given in an advertisement or on a website, forms in most cases part of what the law terms 'an invitation to treat'. In these circumstances, this means that the price given by the trader forms part of an invitation for the prospective buyer to make an offer to buy, which the trader is entitled to either accept or reject. This means that the buyer cannot insist that a trader sells anything at the marked price, whether or not the trader has made a mistake. However, action may be taken against the trader for giving a misleading price indication. The law does not allow prices to be fixed and, contrary to common belief, goods are not subject to price controls.
If a consumer orders goods, the trader accepts the order and the contract is agreed, but later the trader says the price has gone up, the consumer should only have to pay the price given at the time the order was placed or, alternatively, the consumer could cancel the order. Some contracts where goods are supplied as part of a service, such as double-glazing, include clauses stating that the price may be subject to change after a 'survey' has been carried out. If a consumer is not happy with the revised price, the order can usually be cancelled.
For a long time the control of misleading price indications was covered by the Consumer Protection Act 1987, but this piece of legislation no longer exists. Instead, the same principles are now caught by the Consumer Protection from Unfair Trading Regulations 2008 that prohibit unfair commercial practices and ban certain practices outright.
Appears to depend on the established practice of the business sector.Mole Valley Farmers, Cornwall Farmers or probably any farmers supply shop open to the public and prices are all excluding vat, vat is normally written on tiny numbers next to the quoted price.