I think it's got something to do with having been 'designed' - with curved edges.
Take steam engines (locomotives to the Yanks) - form followed function. Beautiful. Abrupt shapes and exposed machinery everywhere. Then came along diesel locos, with their 'designed' appearance, curves and hidden parts. Ughh.
Old-style windmills the same - form followed function. Square sails, sharp corners. Beautiful, romantic even.
300ft wind turbines with their smooth gently curving blades, rounded turbine nacelle - again, so many moving parts hidden from view. Ugly ? Well, not to my taste.
For me the Beehaus falls into the same category. Plus plastic is a pig to repair. If they'd come to me for advice, I'd have told 'em to build something along the lines of a WBC, with double-walled boxes: box and lift combined -I reckon they'd be popular.
LJ