OK, so there's a lot of feeling that getting young people into beekeeping is a good thing. Can't argue with that, support it myself. However the "anything that gets young people interested is a good thing" argument takes no account of the realities of limited time and/or funds. Put another way, was the money spent to good effect?
I asked what could have been done differently with the money, and several have come back and said "it was great and it made a profit so don't do it differently".
Does IMYB introduce young people to beekeeping? I can't see how it does, since entrants must already be reasonably skilled beekeepers, picked via competitive selection. Add to this the £925 cost per entrant, and I see an expensive three days that is great experience for the chosen few, but actually does nothing to introduce young people to beekeeping.
There is also a feeling that the TV coverage was worth its weight in gold for recruiting youngsters. I've seen the statement somewhere along the lines of "£60,000 for six minutes of prime time TV was money well spent". Well i'm sorry, I disagree - that camera crew could have spent a day with any of the numerous of the school beekeeping clubs around the country, total cost a few thousand, and would have produced a more authentic 'advert' for young people taking up beekeeping.
We then have the contrast mentioned here of beekeeping clubs/activities in schools, where all are welcome, no prior experience is assumed. Run by volunteers, on a shoe string, but wouldn't a few bee suits etc. be a great help ... This is where the money should have been spent. No prior experience necessary, no barriers to entry, the school/club provides hives and kit and finds somewhere to site the bees. Oh, and hopefully the club will still be running next week, next month, next year, and maybe more than 3 kids can come along and take part.
Think what £55,000 could have done to support these sort of activities! A school club is accessible this week, next week, next year, yet IMYB has given none of that. All that money spent on a three day event, nothing that can be re-used or experienced by others... what a wasted opportunity