Why do 'they' need to appeal to younger people? Younger people can't afford to start beekeeping –-I know I couldn't when in my 20s – and in any case, they're hardly going to be the viewing audience for this show.
Maybe you should write to the BBC and ask for a beekeeping Network 7 or The Word, but I fear you'd be disappointed about the editorial direction even if the clothes and presenters passed muster...
It's simple. The bee needs long term care, development of colonies, long term solutions to current problems (pesticides, verroa, etc.). Most of us are aware that beekeeping takes years of experience to master, many old hands on here are still learning, there's a new challenge every day so it seems. We need the younger generation to get involved now to build that know-how, experience, master the skills and learn from us who will not be here for ever. I don't agree about not being able to afford it - they seem to find the money for iPads, iPhones, Xbox, so why not for bees?