You also need a good simple sign advising of the sale to passers by in cars.
The average British punter will not equate the sight of a bee hive to the fact that honey may be for sale - you need to spell it out in simple terms.
I'm never sure if putting the price helps or not. No price means people who aren't sure won't stop to ask. Putting it on may discourage as it could be seen as expensive (I'm not saying it is..........
I've got mine for more than that)
So basically the sign needs to say:-
LOCAL HONEY for sale - and a price if you want it
NOW - is a good word to use as it implies that maybe in x weeks it won't be for sale or that x weeks ago it wasn't available (which is all true)
A basic A frame board is pretty easy to make and highly moveable. Paint the background with blackboard paint and buy Chalk Markers which look like chalk but are more permanent and available in various bright colours.
make sure your writing is nice and even - pencil mark the board if you have doubts. The chalk markers are wipeable while still wet. If you have someone avaiable who is a bit artistic you can draw one or two bees on it, but passers by moving at speed need to be able to read it so keep it simple.
Frisbee