rae
Field Bee
- Joined
- Aug 5, 2009
- Messages
- 826
- Reaction score
- 1
- Location
- Berkshire
- Hive Type
- 14x12
- Number of Hives
- 8 and 3 nucs...it's swarm time...
I think Omlet know exactly their market.
You only need to see the chicken houses to realise they know their market very well indeed. Traditionally you kept a few chickens in a tumble down shed, and you got some free eggs in exchange for a bit of grain. The economics were pretty sound. With Omlet, you peel out £330 for a chicken house, which at 15p an egg will take, er, something like > 1500 eggs to turn a "profit", which is probably more eggs than a family would eat in 5 years. It isn't about the eggs or the chickens, it's a lifestyle thing.
Ditto for bees. Bees aren't "lifestyle" at the moment. We poled up to our local association and left with the impression that people who paid money for nucs were somehow impatient fools. Proper beeks waited (years?) for a free swarm. Regardless of its execution, the Beehaus is aimed at people who want to keep bees, they really don't care about the cost. Honey and bees are incidental to ease of use and delivery - that's the marketing.
As many have said, bees can become far more of a problem than chickens if they aren't cared for well. The Beehaus is probably a perfectly good beehive - but I suspect many of them will be end up being operated by "second hand" owners.