I'm a newbie; I've learned a few things, but I'm still learning, so this is only in my humble opinion:
1. Selling at a local farmer's market, I was required to have paid for and passed a basic Food Handling course. Possible to pay for and do it all online at £25 in total. Not a bad thing to have, considering the liability issues raised in this thread ...
2. It's all very well to say your first harvest of honey cost £150 per jar, but I think about it this way:
- The hives, which are the most expensive bits, are "capital expenditure" and if you project for honey income over the next 5 years, capex can slowly be written off bit by bit over the next 5 years. Factor that in before you load all that cost onto the first year's harvest.
- Yes, ongoing hive purchases means capex continues over the next 5 years, but you learn parsimony, which means capex reduces proportionately, regardless of whether you decide to grow more hives or remain small.
3. I don't mean to be critical of knowledgeable and far more experienced beeks than me, but £3.50 per lb is way too under-priced imho. Making honey is hard work and deserves to be priced accordingly! £5 per lb is by far the minimum I would charge.
4. The way people buy is very different to how they bought in past years. Today's families like to have a range of small jars of different sweet things to eat on the shelf. They like the range, variety and selection of a little bit of honey today, perhaps jam tomorrow and maybe marmalade the day after.
Also there is a higher percentage of single people buyers, so a pound jar of honey sometimes lasts too long, doesn't get used up or granulates and gets thrown away (by ignorant consumers).
Think small jars sold in higher quantities, and you can get away with charging a small premium. I sell 8oz jars for £3 - 4 per jar (ie for £6 - £8 per lb) and have had only one single complaint about price.
Again, I may discover in the years to come that all of this is wrong, but my honey sales have outstripped anything I ever expected ....