This has happened to me today, my boss has purchased a lot of honey from me in the past, but his wife, eats a jar in a day, and told me he cannot afford my honey any more for his wife to eat it like that, so today he left me some LIDL honey on my desk, "described as Forest Honey" at £1.75, and he told me I should reduce my prices, as I've got honey at the end of my desk for sale.
I just laughed and said "Enjoy your "Natural Forest Honey!", I asked him which forest and where! - he replied that's a good point it does not say, other than Non-EU sourced!