It goes back to bee genetics. The drone is haploid and only inherits genetic material from his mother. He only has the 16 chromosomes he was born with to pass on so all the sperm he produces are the same. Single-drone insemination (sdi) is used to ensure that the eggs a queen lays after being inseminated are fertilized by the same sperm. With no variation on the sire side, the only variation can come from the egg that the queen produces. So, there is a possibility of variation, but, it is kept to a minimum by only inseminating her with a single drones sperm.
Each generation is tested to make sure that expression of the behaviour is not diminished (and improved where possible) before moving on to the next generation.
It is worth the effort because breeders aren't content with the status quo. As I have tried to explain previously, I am always looking for improvement. In fact, the way breeding values are calculated ensures that breeders have to continually seek improvements (i.e. by comparing with a 5-year moving average, performance has to improve to remain above the mean).
That is just me though. I am sure that most beekeepers would already be more than happy with them.