Pembroke
House Bee
- Joined
- May 11, 2019
- Messages
- 375
- Reaction score
- 218
- Location
- Carmarthen
- Hive Type
- Commercial
- Number of Hives
- None
Local Honey Man raised prices recently, but I'm pretty sure it had no impact on sales.
There's a perception that a price ceiling unchanged much since 1976 is immovable, that if the seller reaches a certain price - say, £7/227 in Sussex - that jars will stay on the shelves.
For that reason I've delayed going to £10/340 on the basis that two digits might slow sales, but really that's irrational thinking. My prices will rise and I'm confident customers will not blink; remember, ours are used to paying more for quality.
Try adding 20p every couple of years; by 2026 you'll have reached £6/340 and done everyone a favour.
You could always try the old £5.99 for £6, £9.99 for £10 routine. I know it's an old one but some will still see the price as better than the full rounded up amount.