Which candle moulds sell?

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I currently sell a simple 100 mm x 60mm cylindrical pillar candle, and am interested in expanding my candle range.
Moulds are expensive and my quandary is, should I simply consider expanding my range of cylindrical pillar candles, or are novelty shapes worth a try?

In your experience, what candle shapes sell best?

I'm considering these slim candles, but am concerned it will take a lot of these to drive a £20 sale:
https://www.abelo.co.uk/shop/candle-moulds/candle-moulds-candle-moulds/plain-24cm/
https://www.abelo.co.uk/shop/candle-moulds/candle-moulds-candle-moulds/plain-20-cm/

These are additional pillar candle moulds, which I can charge over £20 per item for:
https://www.abelo.co.uk/shop/candle-moulds/candle-moulds-candle-moulds/cylinder-smooth-large/

Wax blocks, for use around the home (e.g. lubricating drawer runners):
https://www.abelo.co.uk/shop/candle-moulds/candle-moulds-candle-moulds/bar-bees-wax-0-2kg/

A fancy cone mould
https://www.abelo.co.uk/shop/candle-moulds/candle-moulds-candle-moulds/cone-medium/

What are people's experience of candle sales?
 
Moulds are expensive and my quandary is, should I simply consider expanding my range of cylindrical pillar candles, or are novelty shapes worth a try?

In your experience, what candle shapes sell best?
Pine cones and Christmas trees. Large ones. Skeps.
Make your own moulds? @Wilco had some success with his last year.
 
I currently sell a simple 100 mm x 60mm cylindrical pillar candle, and am interested in expanding my candle range.
Moulds are expensive and my quandary is, should I simply consider expanding my range of cylindrical pillar candles, or are novelty shapes worth a try?

In your experience, what candle shapes sell best?

I'm considering these slim candles, but am concerned it will take a lot of these to drive a £20 sale:
https://www.abelo.co.uk/shop/candle-moulds/candle-moulds-candle-moulds/plain-24cm/
https://www.abelo.co.uk/shop/candle-moulds/candle-moulds-candle-moulds/plain-20-cm/

These are additional pillar candle moulds, which I can charge over £20 per item for:
https://www.abelo.co.uk/shop/candle-moulds/candle-moulds-candle-moulds/cylinder-smooth-large/

Wax blocks, for use around the home (e.g. lubricating drawer runners):
https://www.abelo.co.uk/shop/candle-moulds/candle-moulds-candle-moulds/bar-bees-wax-0-2kg/

A fancy cone mould
https://www.abelo.co.uk/shop/candle-moulds/candle-moulds-candle-moulds/cone-medium/

What are people's experience of candle sales?
If power cuts happen it's a good idea to have a few simple candles on hand. I understand beeswax candles don't make soot or smoke which is a bonus. As a boy I recall a cylindrical candle storage holder hanging behind the cupboard door and a couple of metal saucer shaped usage holders with a candlestick cup in the centre and a handle that hung alongside. These enabled lit candles to be carried around without wax drips and could be set down on furniture. We also had a piano with candle holder arms that could be swung out to illuminate sheet music in the dark evenings. All long gone now.
 

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