Apiculturist to the bones!
- Jul 30, 2019
- Reaction score
- Titterstone clee South Shropshire
- Hive Type
- Number of Hives
- Over 50
Why do people do that under charge for there product to try and gain more of the market, I hear from a few BFs this way complaining about Joe blogs selling honey in the next town/County at a reduced price in comparison..Running out is the sin that loses repeat custom, especially to shops.
Met a chap who sold quickly all he could produce through a PYO farm. He was proud of this great achievement when in reality he was undercharging woefully: farm was pushing it out at £3.50/lb retail.
Unless a beekeeper's stock can be increased to extend supply, price must rise to bring the same result by slowing sales.
Bonus is that customers are reminded that local honey is a product of value.
Thinking they are making good money stupid fools!!