Totally agree, i aim for £5 a llb and i have learnt the hard way it sells better in differant sizes, next year ill be getting some 1/2 llb jars, some smaller test sample jars as well as the 1 llb onesLess than cost.
But that's just in my humble opinion.
While it appears to me that beekeepers in general appear to believe end users/consumers should pay an average or approximate price of £5 per lb, that is not my opinion.
Making honey is hard work - both for the bees and the beekeepers. We need to believe that the market will accept that honey should be a premium product. We also need to accept that honey should be marketed differently to the way it always has been - in 1 lb jars. Consumers today are faced with a much wider variety and range of sweet things to keep in their cupboards; thus they prefer to buy smaller containers and keep a wider range of sweet things in little jars on their shelves. I sell smaller jars at a premium, and have encountered very little price resistance from end users/consumers.
But it is important that I qualify my theories above by saying that I'm a newbeek, so I don't know very much.
He refuses to sell it under cost. Most beekeepers I know have never even calculated their annual time, costs such as medicines, syrup, equipment etc and worked out a going rate.HI - not been here for a few weeks, new job etc !!!
anyway, £7.50 a lb - are these consumers barking mad or just filthy rich ? I am staggered. Anything over £5 / lb seems pricey, mine retails for £4.25-£4.50/lb, trade £3.30-£3.50/lb. Garden gate £4/lb